Video Improves Interaction with Your Clients

Todd with the senior staff of Accessible pharmacy services pose for a photo in front of a very large pill organizer machine

Did you know that a blog post with a video converts on average at 20% while a classic article converts half as much in the industry? Indeed, Video has become the viral communication medium par excellence and is becoming more and more important in corporate communication strategies. It can easily generate interaction between brands and […]

The Rise of Social Media

The face of a cell phone with icons of Instagram, Facebook and Twitter highlied

Social networks are part of our daily lives.  Appearing in the early 2000s with Myspace, social networks on the Internet have grown exponentially and revolutionized the way people communicate and express their ideas over the years. Currently, the number of social media users is 4.9 billion globally, with Facebook being the biggest social media platform […]

Do you know CPR?

Jason, BISM staff member practicing compressions on a CPR mannequin

According to the American Heart Association only twenty percent of Americans are currently qualified to perform CPR.  This means that only one in five people are prepared and equipped with this life saving skill should an emergency occur in their vicinity. When we think of life saving care, the first thing that comes to mind is a medical professional. However, the person or individual experiencing a medical emergency is generally with their friends and family when this occurs. 

Many Ways to Use Social Proof to Boost Your Results

Blind Muse Foundation Facebook Admin screen: 9.5K likes, 9.5k followers

Are you looking to increase the sales of your business? Social proof will be the perfect practice to achieve it, and the best thing is that you can achieve it with the help of your own clients. But how to do it? That is just what we will discuss in this article. With a little […]

Increase Your Online Visibility of Your Non-Profit With Google Ad Grants

Blind Muse Foundation, Google for Non-profits. Google Ad Grants Status: Approved Customer ID 228-340-4560

Among the products that Google Non-Profit makes available to non-profit organizations is Google Ad Grants, offering them a Google AdWords account with a free maximum budget of $10,000 per month to advertise on Google’s search engine, without any cost or commitment. That is to say, there are 120,000 dollars a year in free advertising that […]

Understanding the Power of Video Marketing Online

Facebook business screen shot. Distribution Summary. 110 minutes viewed, 54 - 15 second views, 117 - 3 second views .263 people reached

Video marketing, today, has become one of the most powerful tools to integrate into a business’s content strategy. More and more brands include it in their marketing plan, being aware of its potential and the benefits they obtain. From the appearance of YouTube to the exit of the market of other social networks such as […]

Accessible Videos and Why They are Your Friend

The text Overlooked. Above a film strip with various images. Below a film strip with varius images

Every day it is more notable that video is the king of content, social networks, search results, etc. Whether it’s about work-related content or any other information, executives, staff, and others would rather watch videos than read text. Tutorials, explanations, demonstrations, and almost any topic can be found in video format. One drawback is that […]

Technology Accessibility for People with Disabilities

Fingers typing on a 6dot printer, a hand holds a label in braille Todd Tolson

Technology accessibility enables users to perceive, understand, navigate and interact easily. The goal is to make everyone evolve at the same pace without anyone being sidelined. This amounts to saying that new technologies in the service of disability overcome the difficulties of people with disabilities

Importance of communication in organization

BISM staff member Juhi escorts Red Cross Instructor to the training area

Communication is essential for any organized activity to develop and work properly. Every human activity involves communication. As organizations have become more complex and diversified their radius of action, they have realized that communication is the most important element in their development. Corporate communication is much more relevant in the digital age, where social channels […]

Connecting the Blind and Visually Impaired World with the Sighted Online

Large screen at the Strathmore, a photo of earth from space. Text: Cosmic Cycles a space symphony

Web accessibility for blind and low-vision people allows them to access the information that exists on the Web freely. New and advanced technologies have made available different ways for the blind and visually impaired to facilitate navigation and use computers, smartphones, and other devices to consult websites to access information. As is the case of […]